Edwards Answering Service recently attained a new client.
A small septic company had been searching for an answering service on Google and came across our site.
The owner of the company browsed our website and was impressed with what she saw – but before reaching out, she checked the phone book to verify our information.
She later told Client Relations and Sales Manager Sue Kidder, “I don’t trust a company that isn’t in the phone book.”
Think about that for a second. For some people, a listing in a telephone directory is indicative of a business’s legitimacy. Anyone can throw a website together, but the tried-and-true, analog reliability of the Yellow Pages is a sign that a company is not only genuine, but that they also went out of their way to make themselves accessible through all channels.
We tend to get wrapped up in the minutiae of an increasingly digital world. It can be easy to overlook additional details that truly matter to our customers.