Internet services are vital to a company’s presence and growth, but sometimes it best suits an entity to make important reductions to avoid overstretching itself. As a case in point, Yahoo may be heading towards a more streamlined app system, according to comments made by CEO Marissa Mayer. The remarks came while she was onstage at the Goldman Sachs Technology and Internet Conference, and her appearance was covered live by the Wall Street Journal.
Mayer specifically referenced the company’s enormous list of apps, saying that it needed to “whittle it down” to a number closer to 12. According to her statements, this would involve cutting nearly three fourths of the apps currently available. This was in reaction to a question about how Yahoo could possibly “rationalize” the high amount.
“Ultimately,” Mayer said, “you want to not trouble users by making them download and install too many applications, but at the same time many applications are single-purpose. Hopefully each user will have the 2-4 that matter most to them. We don’t want to overload people.”
Mayer joined Yahoo in July of 2012, and has since been far from silent about her intentions to improve its performance. Since she accepted the role, the onetime search engine giant has received a massive amount of attention. There is speculation she might be able to lead a recovery, even though the competition has become increasingly monolithic. Though it will be some time before we see these changes implemented, the sentiment says volumes about Mayer’s business philosophy.
Whether it’s changes in virtual products or adjustments to website customer support, such significant changes in traditional policy can demonstrate a willingness to listen to user feedback and make an effort towards renovations. Efforts to make mobile use more efficient could mark a brand as still viable.