Sometimes, it can seem that a small business or startup has everything stacked against them. There are many services and features that one might only associate with a company that can afford to expand every aspect of its holdings. This is not always the case, and just because a company is working with limited amounts of capital doesn't mean it can't accomplish the same kinds of customer service tasks that larger entities have on their agendas.
This blog has talked about this before, but it's worth mentioning again in a world constantly looking for the newest thing in startups. The simplicity and small numbers usually associated with a nascent enterprise can actually be something of an advantage. Having one dedicated, well-run support channel for customers can be better than having several that are left badly attended. For example, a company that solely connects to its audience through its online customer services or remote messaging can pack all of the facets that might otherwise be used in other settings into that service, with the operators providing the same level of support and connection a live answering service might offer. And if data is collected online, it might make it easier and less intrusive to send a follow-up survey vial email or a chat application.
But a company can also do all of these things via phone service as well, if that's better suited to their business model and more cost-efficient. It all depends on circumstances, and what best suits the company at that time.
There can be unrelenting pressure in the startup business world to keep growth moving in the right way without losing sight of the important things. Fortunately, businesses can turn to professionals in order to make the most of what they have to offer, and net a wider, more appreciative audience in response.