So much has been written about the ascendant "Milllennial" generation and how they're affecting today's business world, both as professionals and consumers. Your business' online customer services can be a key way to approach this very important group in the medium they may be accustomed to, as a recent article in Forbes suggests.
While there are some ways in which the Millennial is no different from any other type of customer, this piece details the specific ways one might best communicate online with this demographic, who is "plugged in" in a way that makes them especially available to web-based messaging.
The article featured quotations from Marriott's Lifestyle Brands Vice President Jay Coldren, who explained what makes his company's means of responding different. According to him, your company must combine honesty with a mastery of technology.
"The Millennials want to converse in their own language, according to their own rules," he said. "They speak in tweets, texts and Facebook posts. If you want to reach them, you have to speak in their native tongue."
This doesn't mean forcing your text messaging services to speak in embarrassing internet slang. In some cases, it might just mean making sure you have strong online customer services in the first place.
Times will always change, and as they do, the key demographics that need to be at the front and center of your marketing will change as well. Employing a company that makes top-notch customer service its priority can help you stay "in the know" about which channels you can take on to maximize your Millennial appeal.