Last month, the Federal Communications Commission (FCC) approved Verizon Wireless' purchase of spectrum from Bright House Networks, Comcast, Cox Communications and Time Warner Cable for $3.9 billion. A large amount of attention has been given to the fact that this business move will expand Verizon's fourth generation wireless network. Another aspect is that cable companies can now use Verizon's retail presence with a packaged phone and wireless service.
According to The New York Times, wireless and cable companies often viewed one another as archrivals. Cable providers wanted their own wireless business while wireless companies wanted to compete in cable.
Some examples of the customer perks for the combination of cable and wireless include that starting next month, Comcast’s Xfinity cable service application will appear on an "attract loop" that plays on a TV. Also, Verizon customers can browse TV listings on a Verizon Samsung tablet and even set their DVR remotely using Xfinity’s service.
"We've looked at a whole range of options for how to fulfill that customer need, including building our own cellular carrier, but we concluded we would be a late entrant in a highly competitive business," Peter Stern, chief strategy officer at Time Warner Cable, told the news source.
Taking note of customer needs is key for any business or organization to stay successful. Two-way communication is something that many consumers desire, and as such, pairing with an outbound call center will push companies forward.
Consumers will have the ability to speak with a representative 24/7, through a phone call, emails or text messaging services. Convenience and simplicity are key, and when customers are able to have those aspects when voicing concerns or making inquiries, they will appreciate the extra time taken by a business to make that possible.