As the holiday shopping season winds to a close, retail stores across the country are adding up the numbers to see how they did. Many businesses will offer extreme discounts in an effort to draw in customers or advertise seasonal promotions to encourage December sales. However, this blog has previously underlined how far quality customer care can truly go.
With technology changing more each day, a company can reap great benefits by partnering with an award-winning answering service that uses multiple means of communication. With mobile devices growing in popularity, ensuring that a professional website customer support system is in place can have far-reaching benefits.
According to a recent New York Times article, many retail businesses were able to bounce back after slow winter start. Thomson Reuters reported a 4.5 percent increase for December sales at stores open at least a year, exceeding the 3.3 percent gain analysts had expected.
"We've noticed significant promotions at retailers looking to recover preholiday sales, and fewer promotions at retailers we believe have performed well," Oliver Chen, a Citigroup analyst, wrote in a research note.
Specifically, for Nordstrom stores open at least a year, a measure known as same-store sales was up 8.6 percent, shooting past estimates of 3.4 percent. Kohl's also rose above expectations, having its same-store sales mark climb 3.4 percent, while it was predicted to just move 1.2 percent.
Target on the other hand, saw that line of sales decrease. However, the company told the Times that the average amount spent per transaction rose, and that the food, health and beauty, apparel and home categories were up over last year.
Whether a business is well-established or is working its way to the top of its industry, creating a sturdy baseline of quality customer service is key. Offering two-way communication services with online customer services and even text messaging services, consumers will always be able to stay on top of an organization's latest initiatives.