While there continues to be a push for customers to shop online this holiday season – avoid long lines and sometimes receive incentives like free shipping – many retail stores are trying to find ways to lure individuals into the physical location of a store.
When shoppers want to avoid the hassle connected with searching for the perfect Christmas gifts, companies can help them by creating as enjoyable of an experience as possible. In addition to offering quality customer service in person, it's important to have the same professionalism available to consumers through phone, email or text messaging services.
Even if a customer can find the time to trek out to a brick and mortar location, he or she might not be able to do so if they have a question or concern regarding the purchase. In that case, a company would benefit from working with a third-party answering service.
Retailers turn to price matching
One incentive that many retailers are looking to use this holiday season is price matching. Online companies like Amazon often have lower prices, so stores like Target and Macy's are going to try and thwart the competition by pulling even on the final cost of items, according to Bloomberg Businessweek.
"This will be the first holiday shopping season where [stores] are making a more concerted effort to avoid bleeding sales to online retailers," Ken Perkins, president of Retail Metrics told the news source. "The question on everybody's mind is how are they going to fare?"
In an effort to cater to customer needs, stores cut down on staff and tried to match the internet's speed, pricing and wealth of product information. Customer service is often collateral damage that's lost as retailers gain other aspects. However, using a live answering service will help return that side to an individual's shopping experience.