No one can deny that taking risks is a scary proposition. For any business, even one with a vast repository of resources to draw from, a well-intended misstep can be all it takes to sink customer faith. But it's important to try new things. Part of the reason using a live answering service in fielding customer calls works is that it can help businesses take steps to go beyond expectations. It's good to remember exactly how powerful that can be.
Remember the upset customers who were treated to a tour of a Ben and Jerry's plant? That's one way to make up for a perceived lapse in service and give customers a sense of connection and agency. Another can be seen in the recent story of a Ritz Carlton hotel in Chile that managed to circumvent a potential customer complaint by doing something fun and original.
A woman vacationing alone in Santiago was reported by HLN as having lost some stuffed penguins she had purchased for her grandchildren as souvenirs. While the hotel did not recover the lost goods, they pleasantly surprised their guest with a package that contained a pair of new penguin dolls, who had been named "Claudio" and "Magdalena" by the hotel's employees, accompanied by a photo album with pictures of the two in different poses all over the hotel. The woman and her family were reportedly ecstatic with the gift, and will undoubtedly think of the hotel fondly for this act.
So think about ways your company can achieve the extra level of recognition and make customers glad to have worked with you. An outbound call center or other support team can give your business the tools it needs to make itself more visible in this way, and help those who come to you feel happier in general.