Developments in mobile apps have made modern consumers increasingly accustomed to conducting themselves in transit, whether it be scheduling appointments on the go or switching between different apps and windows within seconds. An increase in the availability of internet services means an emphasis on developing versatility within popular platforms. Companies that employ the use of virtual systems, whatever their purpose, would do well to remember the different functions each system can serve.
Social networking site Twitter announced on Tuesday that it has a new feature for users who carry American Express cards: they can now use their tweets to make purchases, both online and in-store. Customers sync up their Twitter account with their card and then identify items they wish to buy using message hashtags. One tag sets the buy, the next confirms it, and soon the item can be delivered to the buyer’s doorstep. In order to provide support for this new element, there will be a customer service team available.
Previously, the credit card company has allowed the use of social media to obtain special deals. But this represents a breakthrough, and may mark a new push towards even more streamlined processes when it comes to cell phone browsers.
The Washington Post recently published an article detailing the way real-world shoppers use smartphones to make decisions while browsing. While the story’s consensus is that mobile technology may be compatible with traditional retailers, this recent announcement seems to be a mark against that.
The constantly evolving nature of most virtual applications demands ingenuity and creativity in their employment. Coordinating the different aspects of a new technology can be challenging, especially when there is a mix of human and virtual components, but it can also unlock opportunities for a business to reach different customers. Companies that successfully pair such technologies with strong online customer services may find their innovations are more readily accepted.