There's no point in being afraid of celebrities badmouthing your company: after all, everyone has the right to air their grievances, even the incredibly famous. But what can be worrisome is the idea that a much-followed person in the public eye can make some remarks on the internet that might influence the public and set off a string of complaints.
Any business that employs sensible and experienced online customer services, however, will know that this is no different from dealing with any other form of criticism on Twitter or in some other public network.
However, given the speed at which ideas in this sphere can build up steam, it's not an insignificant observation, and it can come when one least expects it. Martha Stewart, for example, recently used her Twitter account to tell the world about she has been experiencing problems with her iPad, and she even suggested possible solutions that Apple could use to counter this.
After breaking her device, Entertainment Weekly reports, Stewart had a mini-rant on the service which came in the form of several tweets, which were each about her growing anger with this dilemma and the way it was handled by Apple.
"Maybe I have had a good entrepreneurial idea? Apple Now? Like same day delivery from Amazon? I think I am on to something," Stewart tweeted, among other, less constructive things.
While she eventually clarified her position, the incident has been commented on in the media and will likely come to the attention of others undergoing similar experiences. For this, an answering service that gives users the ability to contact directly might be a gift and erase the feeling that this is the sort of example it has to follow.