There's no doubt that making responsive text messaging services a priority for your company can help to keep your user base within the fold. But while this can open up a whole range of possibilities, there may be some ground rules your staff should establish with their individual customers so they don't cause danger or interruption by texting at the wrong time.
This could be a serious concern now that the dangers of, for example, texting and driving have become clear. But, as Salon points out, this awareness could eventually lead to certain penalties if those sending text messages aren't careful.
The article detailed a New Jersey court ruling over the death of a teenager who perished while texting behind the wheel. Although the person on the other end of the text was not found to be at fault, the text of the court's statement on the matter contains language that suggests this could be the case in some instances.
"We hold that, when a texter knows or has special reason to know that the intended recipient is driving and is likely to read the text message while driving, the texter has a duty to users of the public roads to refrain from sending the driver a text at that time," the statement reads.
This is something that online answering services could keep in mind when sending mobile communications. If a constant stream of dialogue is going to take place, a responsible messaging service could establish the identity of the other person and create reasonable boundaries on their time frame to continue contact. Not only is this conscientious, as we can see, it might be the legal thing to do.