Toys R Us realized that the tablet market was not only becoming increasingly popular but that some users hadn't yet reached the fourth grade. The children's toy retailer thus created the Tabeo, a tablet designed for tiny tech consumers, which will be sold exclusively by Toys R Us.
Troy Peterson, lead marketer for the Tabeo, told The New York Times that kids these days are looking for a tablet that can play their music and let them play games. The Tabeo comes pre-loaded with educational applications and a curated app store to give kids access to a limited number of programs. However, games along the lines of "Angry Birds" can also be downloaded, and parents have the ability to block mature content.
"Kids are getting tablets very young and are growing up very mobile," Michael Allenson, a strategic director of research for Martiz Research said to the news source. "Initially we thought people would buy just one tablet for the entire household, but what happened was everyone in the family wanted their own."
Younger audiences are becoming more involved in the technology push, according to The Times. Nielsen released a report on Monday that said six in 10 teens own a smartphone, a 20 percent jump from last year.
Furthermore, investment analyst Charlie Wolf of Needham & Co. said that Apple sold 1 million iPads to K-12 students in June of this year.
It's important for businesses to take note of customer needs. With technology evolving at an exponential rate, it's also crucial for companies to be sure to integrate as many methods of consumer contact as possible.
Partnering with an outbound call center that offers online customer services will allow consumers to contact a representative at any time of day through whatever mobile device is most convenient to them.