Mobile devices have increased in popularity, along with customers’ desire to conduct the majority of their shopping online. In order to stay ahead of the competition, while still adhering to consumer needs, businesses would be wise to ensure they have a quality website customer support system in place.
With more shoppers switching to online purchasing, it is also very likely that should customers have questions or concerns, they will expect informative responses through the same medium. By investing in professional online customer services, organizations across all industries will be able to guarantee answers to consumer inquiries 24/7.
One specific demographic that has taken online and mobile shopping to a new level is moms, according to a recent survey by Alt12 Apps. The company is the largest mobile network for women and includes applications like BabyBump, Pink Pad and Kidfolio.
When questioning over 1,000 of their monthly subscribers, Alt12 Apps found that 93 percent of moms shopped significantly more on their smartphones and tablets in 2012 than in 2011. Furthermore, nearly three out of four moms now regularly use a mobile device to shop – one-third of whom do so more than half of the time.
“Moms are a highly engaged, highly mobile demographic who spend a significant amount of time shopping, particularly for their families,” Jennifer Wong, CEO of Alt12 apps said in the press release. “Because of this, we believe moms will be one of the driving forces behind a surge in mobile purchasing in 2013.”
Even with mobile shopping growing in popularity, ensuring that representatives are available by phone is also important. A live answering service offers several communication options to customers, which will guarantee that questions are answered through whatever medium is most convenient to them.