It has become a common sight for individuals to be walking down a sidewalk, smartphone in hand, furiously typing away. Texting is the new paging and it is seen as an easy and fast way to send a message to someone.
Companies would be wise to use text messaging services as a means of working with customers. This is an effective form of two-way communication that allows consumers to contact a business and receive necessary information 24/7.
According to a recent study by Pew Research Center, the number of cellphone owners who text on their phones has grown to 80 percent from 58 percent in 2007. However, reports also showed that the traditional form of texting is not as popular as internet-based messaging services, like Apple's iMessage.
Even so, Pew also found that the number of cellphone owners who use phones to send e-mail has jumped to 50 percent from 19 percent in 2007. Of the mobile phones out there, a Nielson survey showed that half of them are smartphones.
"Cell users now treat their gadget as a body appendage," Lee Rainie, director of the Pew Research Center, said in a statement. "There is striking growth in the number of people who are taking advantage of the growing number of functions that these phones can perform, and there isn't much evidence yet that the pace of change is slowing down."
With so many consumers able to send messages – either email or texting – with quick swipes of their fingertips, it's important for companies to make themselves available through such mediums. Working with an answering service will ensure that an organization can use online customer services in addition to texting to communicate with customers.