It's one thing to announce a new influx of staff members or a change in strategy that looks to improve customer satisfaction, but another to reinforce it through quantifiable actions. This is something that the right answering service can help you to achieve: not just the desire to improve but the actual deeds to support it.
For example, this blog mentioned the initiative undertaken by house sharing company Airbnb to improve its customer service. In addition to that push, Inc. recently published a list of documented instances in which representatives went the extra mile simply to be nice, not even necessarily in response to an error, problem or complaint.
Once again, it's important for these acts to feel real and not doled out simply to "gain points" with customers. Freebies are one thing, but a coupon or note that demonstrate the interest your company has in this customer can communicate so much more.
The list present in the Inc. article details all sorts of gifts and little nods that even a small business can emulate. One property owner received a stroller from the Airbnb staff after expressing concern over an incoming guest with children, and some travelers were given little tokens based on the specific events they were on their way to attend.
Striving for a connection of this kind is a noble feat. Online customer services can enable your business realize when such moments arise and how best to convey a little token display of kindness to your customer, even if you communicate with them solely via the phone and computer.