George Bernard Shaw said that, "The single greatest problem with communication is the illusion that it has taken place." In order for a business of any kind to stay successful, it needs to ensure that customers never have to question whether or not something was an illusion or exaggeration of the truth.
Online customer services paired with voice mail and text messaging services will ensure that companies never have to make consumers wonder about their policies. Transparency is key for any organization, especially in an increasingly digital age when customers have the internet available at their fingertips in a variety of mobile options.
This blog has previously reported on the nation's push to stay healthy, with initiatives that include a ban on large-sized sodas from movie theaters and sporting arenas in New York. Pepsico and Coca-Cola are continuing this fight against obesity, by changing their vending machines to include the amount of calories located in each product, creating a more transparent image.
As reported by The New York Times, the program will first appear in municipal buildings in Chicago and San Antonio early next year. The machines will also include more low-calorie and no-calorie drinks.
Called Calories Count, The American Beverage Association (ABA) told the source that the plan is to take the initiative nationwide after first seeing how customers react in the two cities.
"We believe partnerships like this – those which involve government, industry and civil society – can have a meaningful impact on the obesity issue," Steven Cahillane, president and chief executive of the unit of Coca-Cola responsible for its vending machine business, said in a statement.
It's important for customers to stay aware of a company's inner workings and the steps it plans to take to move forward – especially when those plans involve the consumer. As such, a 24 7 answering service is an ideal way for businesses to always remain available to the public.