While the fall foliage has just begun to change color, and Halloween is on the minds of many individuals, retailers are already thinking about the holiday shopping season. With digital trends increasing – more customers sporting smartphones, tablets and laptops – businesses of all kinds should be considering ways to improve their online customer services.
Target is one major retailer that is taking strides to go digital this season. As reported by the Los Angeles Times, starting on October 14, Target will start showcasing its Top 20 toys in stores with a QR code attached to it. With that code, customers will be able to scan it with any mobile device and have it shipped for free to any location in the U.S.
"It helps attract moms, who can surreptitiously buy gifts even while shopping with their kids," the article said. "It allows customers to buy from Target even when the physical product isn’t available in stores. And it makes Target seem digitally savvy, a reputation the company is pushing hard this season."
Additionally, Target is launching what it calls a Digital Wish List online. The feature can be shared via email and will feature 10,000 toys, searchable by age, gender, brand or character.
The Times added that the Minnesota-based company needs to find innovative ways to compete with online strongholds such as Amazon.com or larger stores like Walmart. Expanding the ways that customers can have access to and buy popular toys will help push that initiative.
Another way that businesses and organizations can expand their internet services is by partnering with an award-winning answering service. Customers will be able to reach a representative 24/7 through a multitude of communication options.