When Jeremy Stoppleman fell ill with a bad cold a few years ago, he did what many individuals would do in that situation – he tried to find a doctor. However, Stoppleman quickly became frustrated after being unsuccessful in finding one online, which actually gave him a business idea.
That was eight years ago, when the company Yelp was born. Now, customers can find online reviews of everything from restaurants and local businesses to doctors. Internet services are increasingly crucial in a technology-based society, especially ones where consumers can have direct contact with a representative.
Companies will greatly benefit by taking note of Stoppleman's frustrations and ensuring that they offer online customer services, so individuals will be able to have questions answered and concerns met at anytime of day. Staying relevant and innovative is necessary to stay on top in today's business world.
"About every year or two there is a moment of truth where there's some new development in the marketplace, some new technology, some sort of existential crisis," Stoppleman said in an interview with Entrepreneur. "You just have to be vigilant about looking out for those moments."
The news source interviewed Stoppleman on his approach to building a startup and ability to make necessary changes in order to keep business flowing.
According to Stoppleman, the most important lesson he's learned throughout the entire process of creating Yelp is that to start a successful business, an individual has to choose something that he or she is passionate about. Choose something that has affected you, and you feel needs to be changed, he said.
Even businesses that aren't in the early stages can benefit from innovation and change. Customer contact is key, and being available through a multitude of communication channels 24/7 is also crucial. Partnering with a third-party answering service will help an organization meet all of these needs.