Starbucks has once again taken the initiative to listen to consumer needs and work to cater to them by creating the Verismo. The machine is the coffee giant's own version of the single-cup coffee machine, and will also have a special "milk pod," which will allow customers to create their own lattes at home.
According to The New York Times, two different styles of the machines will go on sale for $199 and $399 in Starbucks stores, Sur La Table, Williams-Sonoma and Macy's in October.
Jeff Hansberry, president for channel development and emerging brands at Starbucks told the news source that Starbucks is trying to capitalize on the single-serve style coffee machines that use K-cups – small, sealed plastic devices that contain one filtered cup of coffee. He added that $8 billion of machines and cups were sold worldwide last year, and more than one in every three coffee makers sold is a single-serve machine.
"Customers want convenience and great quality in their homes," Hansberry said.
In the U.S. specifically, where that type of coffee machine is newer, according to the source, sales grew by 143 percent last year.
Also, Starbucks previously had a partnership with Green Mountain Coffee, which made Starbucks-branded K-cups. However, the company said that it will be making its own coffee pods for Verismo.
By offering consumers simplicity and ease of use, businesses and organizations will continue to put themselves at the forefront in their respective industries. With more individuals using smartphones and tablets, for example, companies that partner with a third-party answering service will be making it very convenient for customers to contact a representative.
Through phone, email or text messaging services 24/7, consumers will be able to work with a professional who is willing to answer their questions in a polite and helpful manner.