Small business owners and individuals who are trying to get their company out of its early stages need to ensure that they make smart investments. Mistakes can hinder a company's growth and set decision-makers back financially.
Customers are key for companies of all sizes, and ensuring that they stay satisfied should always be a top priority for business owners. With such a push for organizations to go digital, installing a reliable phone system can often be overlooked. While online services are crucial aspects to establishing contact with consumers, having a phone system should also be considered.
Ami Kassar, wrote a New York Times contribution piece about his experience trying to update his company's phone system. After operating on a cloud service, Kassar decided it was time to steer away from recorded voices and cell phone minutes piling up.
A sales rep convinced them to go with an analog setup rather than voice-over-Internet protocol (VoIP). Kassar and his office manager then had to go to four different stores to find the right equipment. When the technician showed up to install, he was unprofessional and informed Kassar that the agreed upon arrangement would not work.
After several ups and downs, and dealing with multiple VoIP providers, Kassar said he grew so frustrated he decided to return to the original system and prioritize other issues.
"Small-business owners and entrepreneurs desperately need services they can trust, especially when it comes to aspects of their businesses that they don’t fully understand," Kassar wrote. "Time is too precious to waste. When it came to my phone system, I just ran out of luck."
No business owner should go through that experience. Partnering with a third-party answering service will save time and ensure that a reliable system is established. Along with email and text messaging services, a company can rest assured that both they and their customers will remain satisfied.