A message from a call center or other company sponsored system shouldn't cause panic in your consumers, and yet with the amount of identity theft and scam stories prevalent in the news, customers have good reason to be wary of who is on the other end of the line. Your business is tasked with proving that it's the genuine article, as anything can be untrustworthy these days, according to the Better Business Bureau (BBB).
Last week, the BBB posted a warning on its official page alerting users to "phishing" scams that could be disguised as surveys for various legitimate companies. Since the email survey can be a very real and efficient part of online customer services, employee suspicion could be potentially disastrous to business.
The site informs that a major red flag should be when a survey asks for information like a person's Social Security Number, which should never be required for such an interaction. A company looking for a high-quality support system solution has their work cut out for them.
Online customer services specialists will have some access to a client's personal information and should take that responsibility seriously.