With concerns over data security so publicly in the mainstream these days, it's no real surprise that communication solutions said to be free from surveillance or potential breaches are emerging, though it's too early to tell whether they result in anything tangible. Online customer services that see so much private user contact data can take it as a sign that these are important values for customers.
Peter Sunde is one of the men behind the infamous downloading network The Pirate Bay and is currently working on a new project called Heml.is, which is an encrypted message system that Sunde is hoping will be completely impenetrable by outside forces of any kind.
CNET quoted a video released by Sunde and the other makers of this app, in which they describe the need for more focused security efforts.
"All communication on today's networks is being monitored by government agencies and private companies," Sunde said. "That's why we decided to build a messaging platform where no one can spy on you, not even us."
If your business is planning on offering text messaging services as a means of connecting with your customers, you might consider the kind of expectations and anxieties they will be bringing to your interaction.
A person doesn't have to be an expert to have at least a vague idea of what "end-to-end encryption" is, and even if that's beyond the realm of possibility, your business should reflect knowledge of current events and a concern aligned with that of your customers. Sympathetic and honest services stand a better chance of winning over customers.