Especially in the modern age, customer expectations are subject to rapid change, and as such it is a wise decision for companies within any industry to analyze their current service initiatives and revitalize them from time-to-time.
For example, a recently-issued press release describes how Sears Canada has renewed their customer service program in order to provide the company's patrons with higher standards of attention, assistance and care.
"At Sears, we are serious about creating lifelong relationships built on trust and this initiative is a reflection of that," said Sears Canada's president and CEO Calvin McDonald. "Every one of our associates is making a promise to commit every day to ensuring that our customers feel welcomed and appreciated each and every time they shop with us. Our aim is to make the Sears shopping experience as simple and easy as possible."
In order to fulfill this promise, Sears Canada will be developing a multi-pronged program in which returns can be made with no hassle. As such, if a client is not completely satisfied with a purchase, he or she can return it no-questions-asked within 30 days.
Additionally, the press release reports that the company will provide more than 1,000 hours of additional employee training to prepare staff members throughout the organization to adopt the newly designed customer-friendly standards in a homogeneous manner.
While these large-scale service improvements will likely position Sears Canada to be highly competitive in its industry, this initiative is likely incredibly costly and could not be duplicated by a smaller enterprise with fewer resources. In this instance, business officials can still deploy a top-down, customer-centric approach to their operations with an answering service.
With a well-trained, dedicated and knowledgeable service staff available around the clock via the phone, instant message, text message and other digital channels, an answering service can provide a client's customers with an excellent experience in every correspondence without straining the budget.