It can be hard to work against customer expectations and turn your company's reputation around. But when the time comes, there's no better way to translate a desire for change into observable everyday interactions than with a live answering service or other support team that can talk to the consumer directly.
Fast food giant McDonalds seems to have run into some problems on this front, according to the results of the most recent Drive-Thru Performance Study published by QSR. Out of seven different chains assessed for speed of service in the fast food drive thru, this report found that McDonalds' average in this area is the lowest ever, according to its site.
The figures found that this year, the amount of time spent on the average order was roughly three minutes and 16 seconds. Although it was a faster time than the average for some of the other companies examined in the study, like Chick-Fil-A, it still represents a bad mark on the brand that the company may struggle to fully recover from in the future.
Business Insider featured a quote from a onetime McDonalds employee named Richard Adams on the main reason these customers might be experiencing slower service.
"It's gotten to the point where the operation has kind of broken down and that's all a symptom of the complication of the menu," he said.
To truly witness an improvement in performance, maintaining a strong online customer services team that can follow the mandates passed down is a usable strategy within the reach of any business willing to take the time.