Even those who are only a little familiar with the text messaging process probably know the basics behind prioritizing a text or email. Although these tactics are used all the time in corporate settings among different workers, can they play a role in the text messaging services that your outward-facing customer support chooses to use?
In the mind of the consumer, this can be one way to distinguish your important announcements and messages to the customer from the dreaded internet category of "spam," but only if it's honestly justified by the kind of content and intention that lies behind it.
Some major communications companies seem to be showing some recognition of the kind of differences in messages that impact the way that they are perceived by the customer. As CNET reports, these providers have previously charged customers in order to receive these outside texts, but will now shift that burden away from the consumers and make it easier for them to survive.
Part of this involves identifying some messages as "premium" in a way that keeps them exempt. This comes in response to legislation that supports this mode of considering such messages, supported by nearly all of the fifty states. A release from the Vermont Attorney Journal quoted information establishing that the charges given to phone users account for 60 percent of these messages.
It might not solve all of your business' problems in reaching out to customers, but your company can make progress by having a cell phone alert system appropriately matched to whatever it is you're trying to say.