In an article in the "Small Business" section of The Huffington Post on Monday, CEO and entrepreneur John Lusk outlined some of the things he considered crucial to engineering positive customer service encounters for a company's target audience. As he put it, investing effort into honoring the consumer creates viability for a business in the future, as more people learn of what that company has to offer.
"[Engaging customers] requires a deep commitment to your customer and an 'all-in' investment in their experience with your company," he said. "In order to deliver a phenomenal experience, companies must be laser focused on knowing their customers and must be convinced that the company exists in order to serve their customers."
Lusk goes on to outline four key points to help achieve greater levels of service, including prioritizing the capabilities of customer service efforts, employing the right representatives and finding different ways to keep each step of the process fresh with customers. These are things this blog has touched upon before that can be applied to various levels and types of approaches, including a live answering service.
For a company looking to effectively establish themselves in the business landscape, there needs to be some proven success tied to whatever it has to offer. That can be one of many things, including a purely financial statistic or a proven record of high user satisfaction. If it's the latter, the effects could potentially radiate out and benefit the company through other areas.
Businesses are well served by having loyal customers who trust them and are able to easily contact a representative. Organizations eager to rejuvenate their methods of interacting with their consumers can start by prioritizing such practices, including phone lines and online customer services. The rewards are great, and could lead to improvements across the board.