It is a well-tested notion that startup officials like to make everything seem like it's going great. No matter how tenuous the stability of a startup actually is, officials will oftentimes suggest that staff are happy, the numbers are good and that growth and prosperity are on the horizon.
However, frequently this is not true and is the result of a struggling individual trying to pretend everything is OK is a hyper-competitive market in which failure is the norm.
Considering such, venture capitalist expert Penelope Trunk recently wrote an article for Inc entitled "What To Do If You're Failing," outlining a series of tips for the startup founders that suggest everything is peachy keen when, in fact, they are on the cusp of disaster.
One of the first things Trunk suggests is to talk to people. While letting it out that a company is not performing as well as anticipated may not necessarily bode well for the investment pitch, but yet again, neither is taking a heap of money and sinking it into a failing enterprise. But, as Trunk mentions, what talking to people will do is generate support from other entrepreneurs who have been there and done that, and can offer support and encouragement.
Another tactic that Trunk puts forth is the idea of the "pivot." In other words, change things up. One of the best ways to undertake a pivot is by restructuring an organization with an answering service. While hosting a full-time customer service staff may seem like a good idea, it can quickly drain a startup's limited resources. By contrast, an answering service provides perpetual service at call centers that are staffed around the clock with knowledgeable professionals that are only compensated for minutes actually tending to customer needs and inquiries.
Moreover, by maintaining availability through a wide range of traditional and digital channels, an answering service can be just the pivot a failing startup needs in order to make a turn for the positive.