Don't assume that we've reached the age where we can forget about scam callers: they're still with us. A plain old telephone answering service still has the responsibility to assure callers that it's for real and that they can trust you.
If left unchecked, incidents of this nature can be taken to the extreme and used to confuse and take advantage of countless hapless consumers. In Long Island, a power company has taken to telling its customers to watch out for such calls that ask for sensitive information over the phone.
One example noted in a CBS New York story on the matter determined that the interaction took on something of the form of a threat, at least in one instance, with a business owner being told he had to pay or risk losing power service.
Another situation like this was reported by the Sacramento Bee recently, in which a statewide alert was issued to inform users of the danger inherent in trusting strangers over the phone.
The problem, of course, stems from the fact that a bad customer service representative could seem like just as much of a stranger as a random caller. But that's why having a live answering service that can identify itself makes all the more difference.
They should also be the kinds of employees who know their business inside and out and can put themselves in the customer's shoes when it comes to these kinds of crisis moments that could potentially scare future users away from your company if you aren't careful.