The fourth Thursday of November is known in America as a time to come together and give thanks with friends and family. However, the very next day is more intense, with individuals swapping their oven mitts for credit cards, as they search for the best shopping deals.
With more companies offering online deals, though, and many consumers owning mobile devices, there is now just as much fuss over Cyber Monday – the internet equivalent of the infamous Black Friday. As such, businesses should ensure that they have quality website customer support. When customers shop online, they might try and reach out to a representative through the same means.
According to the U.S. Bureau of Labor Statistics, savings for Internet-using U.S. consumers grew from 12.2 percent to 13.5 percent. In other words, customers went from saving $7,694.56 annually to $8,870.00.
Additionally, new research from Forrester found that 57 percent of online adults in the nation shop more with retailers that offer free shipping.
"On Cyber Monday, Americans will log on to take advantage of Internet-only discounts and offers like free shipping," Delgado said in the release. "But more and more consumers are realizing that the Internet is an essential ingredient for keeping more money in their pockets year-round with deals regularly available and many online retailers making value their central differentiator."
Many businesses have already taken note that customers are turning to online shopping, and have started to offer certain incentives and rewards – like free shipping. However, companies cannot underestimate the power of call center answering services, as these professionals will help an organization put customers' needs first.