Your business can keep pace with others around you by providing a strong live answering service, and it's increasingly clear that such concerns are moving to the forefront in a variety of ways. Take the new announcement from Amazon, for example, regarding a system it will be implementing in its new Kindle devices, according to CNET.
The idea behind this setup, called "Mayday," is apparently an instant and available video connection that puts users in contact with representatives via their Kindles. In addition to getting information from them, users can also hand over control of their device to these support personnel to accomplish specific tasks that are out of a less experienced user's reach.
It might seem like this sort of hi-tech answer isn't within the scope of your business, but you can still provide the core values that are inherent in this service with online customer services that fall more within your scope. One of the key aspects of Mayday appears to be the ability for the service representative to provide a flexible amount of support—as much or as little as the customer requires.
Though technology will always capture the imagination of the public, it's the core benefits that customers will be really interested in. If you can offer the same kind of satisfaction with the equally available, if more traditional, services provided by an outsourced call center, then your audience might be just as impressed and won over all the more for your directness.
While it's important to keep up on what the competition is doing, a business that provides quality service will be remembered most, no matter what form it takes.