According to a recently announced study by Cisco, 74 percent of patients would take advantage of electronic healthcare. Specifically, the participants in the study would agree to partake in remote sessions with a caretaker, using technology to address medical situations long-distance. This reflects a growing acceptance of advances in the field and should be particularly of interest to those concerned with providing online customer services.
The news comes from the recent HIMSS13 conference on Monday, in a document entitled the Cisco Connected Customer Experience Report. According to an article in eWeek, the survey contains data culled from over 1,500 consumers and 400 "healthcare decision makers" worldwide.
At a time when there is some mixed feelings from providers about embracing health IT, this could be a wake-up call for skeptics. The primary concern would appear to be better care, with technology merely a means of conveying it.
Cisco's senior director of public sector and healthcare marketing, Kathy English, told eWeek that this information may run contrary to what many in the medical professionals suspect.
"Consumers are less worried about the technology access than the health care decision makers think they are," she said. "Telehealth enables them to get what they want and where they want it, and the technology trade-off is a moot point."
Countries who contributed to the report included China and Russia, where responders expressed special interest in the use of text messaging in healthcare. Indeed, mobile devices seem to play a key role in the minds of consumers, as about 40 percent expressed a willingness to receive medical advice via their phones or personal computers.
With customer satisfaction such an important factor for medical companies to consider and technology no barrier, practices of all kinds have much to gain from the use of effectively arranged medical answering services.