There's no shame in restructuring your company to make consumer satisfaction more of a priority. If customers are coming away less than fulfilled, then it might take a large-scale measure to successfully address this issue. The result, no matter if it's your online customer services or a more traditional means of communication, will almost certainly be worth the effort.
Airbnb is a rental site that has garnered success by attempting to offer consumers the chance to arrange lodgings quickly and personally. Despite some legal contentions in certain cities over this kind of service, this company has managed to extend its reach internationally and make a huge name for itself. Now it is reshuffling its efforts to provide better service, and according to AllThingsD, that appears to include a means of enforcing property security.
The company is reportedly employing individuals with professional experience in intelligence to help safeguard customers in the event their rented property is abused. This can be a catastrophic event, such as houses being totally wrecked, or something small, such as an incident documented by the source in which one property owner was enraged to find a beer they had been saving was been consumed.
Any answering service can take this same approach, and a company might consider incorporating them if it is in both their and their customer's benefit. Your business could become well-known for foresight with the right kind of organization, and a well-positioned support arm could also hammer home the idea that you are changing to be the best for your audience.