With everyone making resolutions and having new hopes for 2014, it seems to be a prime moment to try and woo new interest in your brand. Seasonal sales and other gimmicks aside, there's most likely many reasons for people to gravitate to your business anew and generate a wave of expectation.
And if your brand has somehow gone astray during 2013, this can be a time to ask that fundamental question yet again: how do you put the customer in the center of the average business interaction?
Confidence, and a respect for what the customer can represent for your business are vitally important. An answering service or some other form of customer-facing solution might get the message out about how serious you are about customer engagement.
Gladys Edmunds, writing for USA Today, describes how one clerk at a brick and mortar store undermined the business by negating how it operated and even encouraged them to try a different store.
It should go without saying that this is a pretty silly move for your business, one that might seem like a quick fix for the customer but doesn't fix the central problem of how your operation can help them.
"An employee that has lost faith in you and your company is bound to make your customer's experience unforgettable," she writes. In this case, it seems to be the bad kind of "unforgettable."
But because the new year is something of a blank slate, your business should feel more excited to attract new customers than pressured to avoid it. Online customer services are important to helping with this impression, and can impart a direct brand impression to your potential consumers.