Your business may or may not be targeting a younger demographic, but it's still of the utmost importance that you understand exactly how to interact with your target populace and what makes the most sense given who that is.
Perhaps unsurprisingly, texting is still an important fixture in the lives of many younger Americans, or so a recent study from the Family Online Safety Institute reported in regards to online identity theft.
But the most interesting statistic in this report for our purposes is the high amount of teenage users under 18 who this study claims sent a text message within the 30 days that it had been conducted, which was 87 percent.
By comparison, 81 percent were said to have both used email and logged onto social media. It might not be an exact and actionable number on how to offer contact lines that reach younger customers, but it could be a start.
Plus, if your business is in the child or adolescent-targeting demographic and will most likely be hearing back from them or their parents in some sort of support capacity, then you can research a text messaging service that gives you the channels you need to connect with this important base.
Your company can rely on vague ideas of what it think will work to help reach out to customers, or it can take a real look at the base it's trying to appeal to. In that case, internet services can strive to communicate to customers more effectively by drawing from the real behavior of consumers.