With the Olympics now over, NBC is looking to hang onto its increased viewership in order for its new fall lineup of shows to find success. As reported by the New York Times, the Games averaged more than 30 million viewers each night, and over 200 million individual viewers total.
The Olympic audience will be well aware of NBC's new shows, as there was a barrage of ads for "The New Normal," "Chicago Fire" and "Revolution" during the Games. Then, two new comedies – "Go On" and "Animal Practice" – were given commercial-free previews. "Go On" brought in 16 million viewers.
Alan Wurtzel, the top research executive for NBC, told the news source that using the Olympics as a promotional platform is valid, as it's very beneficial to have so many viewers for a select period of time. Carefully placing ads for new shows will get the word out there, he said.
Statistics show that new programs debuting after the Olympics often have a very small chance of getting signed for a second season.
For example, of the shows highlighted during the Beijing Games in 2008 – "Kath and Kim," "My Own Worst Enemy" and "Crusoe" – none of them made it past 17 episodes.
Even so, Beckman underlined that if a program has a broad appeal, then it will work and if it pushes to a narrow audience it won't find success. Placing the ads in front of 30 million viewers will only allow them to reject the show early, he said.
NBC is trying to adhere to a fact often underlined in this blog, which is that a company must broadcast to as wide of an audience as possible. Pairing with a live answering service is an ideal way for any business to achieve that, as customers will be able to contact a real person 24/7, through multiple means of communication.