In order to stay successful, companies need to ensure that they make necessary adjustments or adaptations to stay as current as possible. Today, with many consumers carrying around cell phones that have internet access, there are now more ways for a business to reach out to their customers and vice versa.
Businesses across several industries would be wise to ensure that they have quality online customer services in place, so individuals are able to contact them more conveniently. Additionally, professional text messaging services will be a medium that is highly beneficial for companies, as customers are using their phones on a daily basis.
With smartphones increasing in popularity it should be no surprise that mobile application downloads surged in the month of October. According to mobile app marketer Fiksu, there was a 33 percent increase in users adding more to their internet-capable phones.
"October was a month of opportunity for mobile app marketers," Micah Adler, CEO of Fiksu, told VentureBeat. "Organic searches soared as users around the world actively explored the App Store searching out new apps for their new iPhones. This heightened period of organic discovery – coupled with peak download volumes – drove down the cost of loyal user acquisition."
The increase was also in line with Apple's release of the iPhone 5. A similar gain happened when the iPhone 4S was released in 2011, as the amount of downloaded apps increased by 29 percent.
With the holiday season kicking off, customers are also likely to be shopping for gifts. In the off chance that any issues arise – or if consumers just have inquiries about a purchase – businesses need to make themselves as accessible as possible. Working with a third-party answering service will offer necessary two-way communication options, keeping organizations aware of customer needs.