With such an immense volume of businesses settling into the marketplace right now, many officials are likely trying to determine how to differentiate themselves from competitors and carve themselves out as a leader in their industry.
While there may be many factors that play a part in the success of an individual business model, as stressed repeatedly throughout this blog, the companies that are thriving in this hyper competitive atmosphere are those that have spearheaded next level customer service initiatives.
Corroborating this idea, Miller Heiman – a consulting company that helps clients improve their sales performance – recently released the 2012 Miller Heiman Sales Best Practices Study, which found that top-performing enterprises are engaged in practices to bring them closer to their customers.
"When companies place an emphasis on being customer-focused, sales performance results follow," said Miller Heiman's CEO Sam Reese. "The results of this year's study shows top-performing organizations are bringing greater consistency to how they engage with their customers."
Moreover, the study found that not only are World-Class Sales Organizations (organizations that exhibit the study's expressed best practices) achieving customer engagement, but also gaining customer retention.
While most companies understand the importance of customer service in today's market, many are not managing this crucial aspect of their business effectively. One of the best ways to optimize a business' service practices with optimum cost efficiency is by partnering with a certified, third-party answering service.
These professionals maintain availability around the clock, and are adept at fully digesting the customer's condition before proposing a solution. And because they only charge for minutes actively engaged with customers through the phone, text message, instant message and e-mail, this solution proves to be more cost effective than hiring an in-house team that requires a full-time salary and benefits.