It has often been underlined in this blog how establishing high-quality customer service will help ensure that a company or organization will be able to stand the test of time. Consumers drive a business forward, and without them, no enterprise would be able to properly function.
However, in a struggling economy, some companies will still find themselves suffering from threats of bankruptcy or foreclosure, and will need to shut their doors. Such is the case with the J.C. Penney in San Fernando, which closed down last week amid protests from its loyal customers.
When the company tried to remove the vintage storefront sign, local residents leapt into action and formed a late-night protest, which had to be broken up by the mayor. Community activists have even pushed for the site to be turned into a historical landmark, a move that will be decided in a hearing on August 20.
Businesses would do near anything to reign in that type of customer loyalty, but the reality is, by creating positive and memorable experiences, companies will be able to create customers for life.
In a recent Business2Community article, Denise Parker described the experience at a five-star hotel, saying that if companies were able to re-create that type of experience, they would never struggle for customers.
By ensuring to always instill a human connection, keeping interactions positive and always being willing to listen to and work with consumers, businesses will be much more likely to produce a good experience for each individual customer.
When companies partner with an award-winning answering service, they will be sure to create a positive, lasting impression for all types of shoppers. With the convenience of using phone, email or text messaging as a form of contact, each customer will be able to work with a real person who is trained to handle every problem in a courteous and caring manner.