If your company gets to work with a competent call center that brings something definite to the table, it can do more than just represent the higher-ups of your business. It can bring you in direct contact with customers. A CEO or other member of upper management at a business can take it upon himself or herself to learn more about the customer base the company is appealing to through the online customer services crew.
In the case of Marissa Mayer, the star CEO of Yahoo, it might turn into an opportunity to both promote a business and provide a personal interaction with consumers, however brief. As Forbes has reported, Mayer recently took to Twitter in an attempt to get more users to make Yahoo their homepage. If they promised to do so, Mayer retweeted them to her hundreds of thousands of followers.
People seemed to respond well to the attempt, with Twitter user John Bovenizer getting the nod from Mayer even though he poked fun at the recently unveiled new Yahoo logo. Showing a sense of humor, or at least being a good sport, on social media can earn a company some points in the eyes of the public.
With creative use of internet services, no company needs to fear that they might seem too distant to the rest of the world. While any well-staffed call center should be able to handle the tasks of coordinating communications with others, the use of these services can be a launching point for moments like this to make a positive statement about the company in a way that doesn't feel forced.