In order for customers to feel comfortable with a particular company, they need to clearly understand what type of product or service is being offered and feel reassured that the business will always be reliable and steadfast. Recently, Netflix has been having some difficulty in that area, and has been unsure of how to present itself to the public.
While the company announced last week that it was going to start offering its internet streaming services in Scandinavia – further increasing its global outreach – many customers still think of Netflix as a disc rental service, according to an article in Fortune.
For example, during the second quarter, Netflix disc rentals contributed just $291 million to its revenue, but offered up a staggering 46 percent margin, or $134 million in profit. The company's total steaming revenue on the other hand, was $598 million and contributed to a net loss of $6 million, due to a drastic $89 million loss in the international streaming segment.
Even so, Netflix continues to push its ability to provide instant access to movies and television shows. In a letter to shareholders in July it talked about the company goal of becoming the world's most popular option for those services.
"Our core thesis is that we can build a large defensible global business as an internet network for TV shows and movies," Netflix said in its letter to shareholders. "We can't wait to serve a global audience with an amazing internet video experience."
By pairing with an award-winning answering service, a company will be able to keep its identity reputable. Customers can be put in contact with a live representative at any time of day, through either phone, internet services or text messaging.