Johnson & Johnson, well-known for its line of cosmetic and personal hygiene products, announced last month that it would stop using certain chemicals in its shampoos and soaps, after consumer advocacy groups insisted that some were hazardous to users' health.
While Johnson & Johnson stated in a recent press release that everything found in the products are safe – even some preservatives and trace byproducts – the company still acknowledged customer concerns and promised to stop using certain chemicals.
In addition, Johnson & Johnson announced that it was launching a website, SafetyAndCareCommitment.com, that would feature information on the company's policies regarding health issues and the initiatives that are taken to keep products safe.
"We're doing this because we're listening to the people who rely on our products, and if they have concerns, we're committed to addressing them, as long as we can do so safely and effectively," Susan Nettesheim, Johnson & Johnson's vice president of product stewardship and toxicology said in a press release. "We want to be sure people have peace of mind bringing our products into their homes and caring for themselves and their families. Nothing is more important to us."
Kenneth Cook, president of the Environmental Working Group – one of the organizations that has been negotiating with Johnson & Johnson – said that the measures being taken to improve and be more transparent were extremely impressive.
With technology becoming a more integral part of consumers' everyday lives, it's increasingly important for businesses and organizations to offer more communication options. This way, customers can rest assured that their questions will always be answered.
Working with a live answering service that also specializes in email and text message services will show customers that a company is putting their needs first, and is willing to be available 24/7 to quell any rising concerns.