A new startup business is faced with a cycle of logistical problems. While a startup business may define its point of difference as putting a salient emphasis on the customer experience, without the resources of a larger corporation to invest in marketing and in-house customer service representatives, that message may never be delivered. Consequently, more business may be driven to a startup's larger competitors even though the startup may provide a more quality product or service.
Therefore, one of the major questions that startup and small business owners need to face is how to provide the appearance of a Fortune 500 company without the exorbitant payroll requirements.
One easy and cost-effective way to accomplish this goal is by deploying the services of an answering service.
For example, with only a few full-time staff, it is virtually impossible for in-house personnel to answer every incoming call. And when even one call is missed, a startup risks losing that business to a competitor. But, with an answering service, not only will 100 percent of calls be picked up by a friendly and helpful member of a call center staff, but the business will also appear to be a larger, more cohesive operation in the minds of patrons.
Further, with startup officials needing to travel in order to meet with investors and high-profile clients, an answering service can instantly relay important messages to these individuals regardless of location, allowing them to conduct important business as if they were in the primary office.
Moreover, an answering service promotes availability through every channel imaginable, inflating the perceived magnitude of a business operation by efficiently fielding consumer concerns filtered in through the phone, text message, e-mail and fax.
These aspects will all coalesce to provide a heightened sense of professionalism to the consumer and likely increase conversions as a result.