Customers are at the heart of every business. They are what keep things moving forward – or brings them to a halt. Trying to predict their needs are a vital part of any business plan, but sometimes, those predictions are wrong and the proper adjustments must be made.
Maura McCarthy, co-founder of Blu Homes, described her experience in this matter in a recent Inc.com article, and said that her assumption of a target audience was extremely off the mark.
McCarthy believed that her design of sleek homes with "eco-friendly principles, and a streamlined building process" would cater to the needs of young individuals – first-time homebuyers. However, her first customer was a Rhode Island woman in her sixties, who was drawn to the idea of a home with environmentally friendly principles. Similar customers followed, making McCarthy realize that it was time to adapt.
"Don't underestimate your audience, and keep your customer base at the center of your plans for future growth as you learn more about it," McCarthy wrote. "The re-framing you've done will help you see new paths toward keeping your core customers happy, and will reveal ways in which your existing ideas and plans can be made to line up with their needs."
Essentially, the biggest possible obstacle a company could face are the people running it. As Tom Searcy wrote in another Inc.com piece, breaking through your own assumptions and testing them for gaps will give new opportunities the chance to appear.
By working with a 24/7 answering service, businesses will be giving themselves a greater chance to focus on other aspects of their company. These professionals are trained to put the customer and his or her needs first, and will take the time to solve any problem in a respectful manner.
Having the chance to speak with a live person – or email or text message them – will show your customers that you are striving to take note of their needs and are willing to work with them.