Small business owners are faced with a diverse menu of problems every day. While a business may very well offer an excellent product or service, there is always the risk that potential clients will associate a company's small size with an inability to make their needs a priority.
However, according to an April 2011 article featured on Inc.com, there are several strategies that a smart business owner can deploy to make a small business seem bigger.
For example, using social media management resources such as Hootsuite and Tweetdeck allow a business owner or employee to strategically manage and produce content from a variety of accounts, providing the illusion that a company has the resources for a full-time social media staff.
However, an even more pressing issue for small businesses is communication with clients. Naturally, if a business fails to efficiently address consumer concerns filtering in through phone calls, email and fax, a client may begin to make negative assumptions regarding the business' professionalism.
One of the best ways to avoid this problem is by hiring a third-party answering service to answer, screen and redirect 100 percent of customer inquiries. Operating out of a call center with multiple staff members, an answering service provides clients with peace of mind as they know repeat or potential clients are being greeted by a helpful human every time they attempt to contact the company.
Further, because multiple call center staff can be deployed simultaneously, one answering service employee can tend to a customer service phone call while another processes an order coming in electronically. Moreover, this model promotes cost-efficiency because if business ever slows down for any reason, a business owner will only be charged for time spent actually handling client concerns rather than having to pay the entire call center staff.
Consequently, an answering service will convey a heightened sense of professionalism for a small business without any added cost burden.