The winter months are crucial for many businesses, especially those in the retail industry. Consumers are looking to purchase the perfect holiday gifts for their loved ones and companies could see large jumps in the amount of shoppers in stores as well as through their websites.
It's crucial for organizations to ensure that their website customer support is running smoothly and that there are comprehensive online customer services. As internet shopping has increased in popularity, and more consumers are making purchases through mobile devices, keeping a strong web presence is vital.
A recent article in Bloomberg Businessweek highlighted some key steps that businesses should take to keep themselves in top form during the holiday shopping season. According to the source, a survey sponsored by CA Technologies said that Website down time – and the resulting sales and data loss – costs companies with under 500 employees more than $55,000 a year.
"Plan for 10 times the traffic you're expecting, and that way you'll be able to handle anything," Justin Moore, chief executive of Axcient, a California-based data protection and information management company, told the source.
Another suggestion is to find ways of converting visitors into customers. When a business is able to highlight their best products immediately on their website, and they offer quality customer services, consumers can have the majority of their questions answered right away – such as what they should buy and where they can get more information about that product.
Overall, when companies take the time to invest in equipment that can help them provide quality customer service, shoppers will want to return to their store or website. Using an answering service will ensure that all of these needs are met. Along with text messaging services, these professionals provide a strong connection between a business and its customers.