The pervasiveness of mobile technology in our everyday lives seemingly becomes greater every day. No matter what people are doing or who they are doing it with, it is becoming more and more acceptable to bust out one's smartphone at virtually any time to see what's new on the interwebs.
Consequently, those companies that do not evolve with now established mobile trends are pigeonholing their business and neglecting a major avenue of revenue generation that, if properly tapped, could be lucrative.
In order to gain superior insight into emerging mobile sales and marketing tactics, digital marketing expert Hollis Thomases recently developed a list of tips that can be used to generate mobile conversions in an article for Inc.com.
According to Thomases, one of the first steps to take is to check whether a company's website is mobile friendly. This means determining if all the features that are available on a personal computer can also be accessed with similar ease on a mobile device to ensure that viewers can be successfully engaged.
Once a business has determined that its website is properly integrated on the mobile web, tactics like an SMS text message campaign can be undertaken in which potential customers are asked to engage with a product or service to enter for a prize or something of that nature. Mobile ads can also be purchased for mobile brand awareness.
However, it is important for business officials to consider that once these mobile tactics are deployed, they must be managed and maintained, which may be burdensome for a smaller company with fewer people juggling more tasks.
In response, it would be wise for officials in this position to outsource mobile management to an online answering service capable of text messaging and instant messaging. By making this partnership, officials need only design marketing programs and leave the day-to-day operations up to a knowledgeable service staff available around the clock to field customer inquiries and orders.