Many experts would argue that success in business is directly correlated with an ability to sell. However, there are many high-ranking CEOs that have a passion for the product or service they represent, yet hate the practice of selling in general.
But, according to a recent Inc.com article written by Geoffrey James – author of the world's most visited sales blog "Sales Source" – there is one simple thing for business officials that have a disatate for sales to do: get over it.
According to James, when he speaks with startup CEOs about their business, he suggests that he can gauge how successful they will be by their expressed enthusiasm for sales. For example, James provides the example of Apple CEO Steve Jobs who was able to exude and transfer his passion for his products onto investors and the public.
Going further, James examines some of the reasons why people traditionally dislike sales. For example, some may think it is manipulative while others may perceive the practice to be annoying or boring.
But as James warns: "I strongly recommend that you put those old beliefs aside and change your attitudes. After all, whether you like it or not, you're going to have to sell in order to be successful. Learn to love it, and you'll achieve your goals far faster."
In any case though, even if a CEO is able to embrace the importance of sales, he or she can turn to an answering service in order to enhance a company's ability to present that passion to consumers. Because an answering service is designed to undertake the expressed goals of a client, the prosperity of these professionals lies within their ability to deal with customers with confidence, knowledge and poise.
Consequently, whether they are interacting with customers through the phone, text, instant message, e-mail or otherwise, an answering service has a passion for sales, and can help a CEO generate conversions regardless of his or her outlook on the practice.