Huge spectator events like the upcoming summer Olympics 2012 taking place in London, England, likely create a tremendous increase in a city's volume of business.
While London already has an impressive population of more than 7 million people, a June 2011 article that appeared in U.K. news source The Guardian estimated that an additional 850,000 athletes and spectators will descend upon the city for the games occurring between July 27 and August 12, 2012. Many of these individuals will likely make plans to arrive before the opening ceremony and stay after the games have concluded.
While local businesses will naturally enjoy a stark increase in sales, it may be the case that the increased volume of patronage will overwhelm their ability to provide customer service and handle inquiries coming in over the phone and electronically.
For example, local hotels will likely experience a surge in phone calls to determine if any rooms are available while local eateries will have an increased volume of potential customers calling to check on opening times, get directions or place orders.
In order to effectively cope with similar events that lead to a huge temporary surge in a business' potential consumer base, business owners should consider the benefits of deploying a certified third-party answering service to help stay on top of communication.
Call centers equipped with a staff of friendly and experienced customer service representatives can learn the ins and outs of a business and be sure that all concerns coming in through any channel are answered promptly and that important calls get redirected to the appropriate person immediately.
As such, an answering service can help your business successfully reap the benefits of increased consumer flow without putting undue stress onto an existing in-house staff.