There are many brands existing across the marketplace today that have identified wildly successful business models. Interestingly, when trying to identify what makes these businesses so strong, it is not possessing the most impressive bottom line in their market segment, but rather the way in which they pursue relationships with their customers.
In order to study how some of the country's leading brands facilitate positive relationship management, Entrepreneur Magazine recently published an article detailing a few secrets from 10 trusted companies.
Interestingly, many of the elements that make these brands so appealing to customers could be achieved by virtually any organization through the deployment of a certified third-party answering service.
For example, the article states that online mega-retailer Amazon has enjoyed success because of consumer personalization and 24/7 access. Consequently, while a business' competitors may shut down communications after the official nine-to-five business hours, a company that outsources service to an answering service and maintains availability all day, every day may be able to gain competitive advantage in its market segment.
The article goes on to analyze why FedEx is thought of so highly by its consumers. In addition to recognizing the importance of treating customers' packages like their personal treasures, the company has also become popular for its personalized rewards programs and its social media presence.
This could similarly be achieved by companies that utilize an answering service that can not only field consumer inquiries and process orders on the phone but also through digital and mobile channels. Taking this measure will likely prove to a business' customers that they are valued so highly that the company is willing to go to great lengths to make their product or service as conveniently available as possible.