It is possible for a business owner to tackle the world all by his or herself. It requires an unbelievable amount of work, investment and patience and may result in one's hair graying early, but it can be done.
However, oftentimes a healthier way to approach a small business model is by developing a team and capitalizing on one another's strengths. For example, one staff member of an organization may have the personality to develop existing relationships, understand client motivations and develop initiatives to pursue their needs.
By contrast, a colleague could be more effective at large-scale networking, talking to fresh faces and developing new connections to spread brand awareness into unchartered territory.
According to a recent article for Inc.com written by successful entrepreneurs Karl Stark and Bill Stewart, the two have found much success doing just this. Using a golf analogy, Stark "tees up" a client, leveraging his extroverted personality to meet new people with the hopes of generating new business. Afterwards, Stewart then "knocks 'em down" with ongoing, personal relationship management.
However, some introverted small business owners might not have the resources to hire full-time partners who can handle the necessary extroverted part of the job. In this case though, corporate introverts can achieve their goals without overburdening their budgets by partnering with an answering service.
The professionals at an answering service are highly trained to greet a client's customer whom they have never met before with a friendly demeanor, and simply have a conversation to understand what a new person seeks to gain from that product or service.
This information can then be relayed to an introverted business owner through any preferred traditional or digital medium to provide the insight necessary for ongoing relationship management.